What is the YUEXI sub-brand?

YUEXI is HODN's youth-oriented sub-brand launched in 2024, targeting modern retail and HoReCa. YUEXI delivers 330ml single-serve fruit wine in 4 flavors: lychee, honey peach, osmanthus, and green plum. 6-9% ABV, modern packaging.

What sizes and packaging does YUEXI come in?

YUEXI is available in 330ml glass bottles (24-bottle cases) for retail and 250ml cans (24-can cases) for HoReCa and convenience channels. Gift-pack 4-bottle sets available for seasonal sales.

Is YUEXI suitable for retail and HoReCa distribution?

Yes. YUEXI is designed for modern retail (supermarkets, convenience stores) and HoReCa (bars, restaurants, hotels). Pricing supports both on-trade and off-trade margins. OEM/private label MOQ is 5,000 bottles with 45-day lead time.

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